Rapido has announced its partnership with UP Police for a free helmet distribution drive to promote the adoption of road safety practices amongst motorcyclists and scooter riders.
A press release from the company noted that as a part of the initiative, UP traffic police sensitised over 100 attendees, including two-wheeler riders while distributing free Rapido-branded helmets to young commuters and low-income families who often lack access to proper protective gear.
By providing ISO-certified helmets that meet quality standards, the initiative, which is led by Saurabh Srivastava, ACP Traffic, Gautam Buddh Nagar, aimed at educating riders on the importance of using quality safety gear like helmets, the right way to wear them, and the need to follow other safe bike-riding practices, the release added.
Pavan Guntupalli, Co-Founder, Rapido, noted that the two-wheeler riders are most vulnerable on Indian roads, and the slightest error in judgement leads to accidents. The negligence amongst riders regarding using preventive gear such as helmets is a cause of major concern.
Wearing, certified helmets properly can reduce serious injuries in accidents involving riders, he added.
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