PURE EV has announced a strategic partnership with Arva Electric Vehicles Manufacturing LLC to expand its presence in the Middle East and African regions. Under the agreement PURE EV will supply an initial batch of 50,000 units to Arva Electric over the next two years with plans to scale up the supply to 60,000 units annually. The partnership also positions PURE EV as a key player in the Middle East and Africa’s growing electric mobility market, where affordability, efficiency, and environmental sustainability are driving consumer interest.
Dr Nishanth Dongari, Founder and Managing Director of PURE EV, noted that the company’s focus on delivering innovative and market-ready products to meet the evolving needs of electric vehicle users in emerging markets. PURE EV’s motorcycles, which are the only Indian electric two-wheelers homologated for operation in the Middle East, reflect the brand’s commitment to quality and compliance.
Aniyan Kutty, Managing Director of Arva Electric, added that PURE EV’s expertise in research and development and its track record of producing reliable, cutting-edge electric two-wheelers. Both companies aim to reduce carbon emissions and advance eco-friendly mobility solutions, addressing the global push for sustainable transportation.
The collaboration comes at a time when the UAE’s electric two-wheeler market is projected to grow significantly, with a compound annual growth rate (CAGR) of 9.11% between 2024 and 2031. Rising gasoline prices, improved vehicle efficiency, and increased accessibility to electric motorcycles are driving demand in the region. In addition to supplying motorcycles, PURE EV will act as a strategic technology partner to Arva Electric, offering technical expertise and support throughout the distribution process. The intellectual property rights for the motorcycles will remain with PURE EV, ensuring the protection of its proprietary technologies.
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