PURE EV has introduced the first-of-a-kind EV Vehicle Exchange Program. This initiative, aimed at both traditional internal combustion engine (ICE) 2-wheelers and EV enthusiasts, has garnered exceptional responses, with over a thousand consumers participating in the exchange program.
PURE EV's strategic approach targets the massive market of over 10 crore ICE 2-wheelers across Pan India. During the exchange camp, consumers bring in their used Electric/petrol 2-wheelers, receiving on-the-spot valuations at PURE EV dealer locations. The valuation amount is then deducted from the purchase of a new PURE EV vehicle, significantly reducing the EMI down payment and facilitating manageable EMIs without a substantial upfront cost.
This move not only benefits consumers but also creates a positive impact on PURE EV outlets. By attracting a significant number of 2-wheeler users in each locality, the EV manufacturer aims to stimulate exchange walk-ins and bookings, creating a ripple effect that positively impacts regular walk-ins for direct purchases. The unique EV Vehicle Exchange Program is designed not only to retain existing customers but also to entice users of other EV brands to switch to PURE EV vehicles.
The program offers a compelling incentive, with a maximum value of up to INR 38,000, based on the condition of the vehicles. Due to its tremendous success during the Dussehra and Diwali seasons, PURE EV proudly announces its continuation during the upcoming Pongal and Padwa festivals.
Rohit Vadera, CEO of PURE EV, expressed his enthusiasm, stating, 'We are thrilled to witness the overwhelming response to our EV Vehicle Exchange Program. We are proud to announce that PURE is the first EV 2-Wheeler brand in India to create the used vehicle market for Electric vehicles. This also proves the company's capabilities in refurbishing and recycling of key components, thereby enabling a circular economy in the EV ecosystem.'
With this innovative approach, PURE EV is not only contributing to environmental sustainability but also making EVs financially accessible and attractive to a wider demographic, reshaping the future of mobility in India.
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