Pricol Limited has partnered with Heilongjiang Tianyouwei Electronics (TYW) to share technology development and supply solutions such as e-cockpits and heads-up displays (HUDs). The partnership will help Pricol strengthen its leadership position in the Indian driver information system market. It will also give it access to TYW's cutting-edge technologies, enabling it to offer its customers state-of-the-art solutions.
For TYW, the partnership is an opportunity to expand its reach into the Indian market. TYW is a leading supplier of driver information system solutions to Chinese automakers, and it is now looking to expand its customer base to include Indian automakers.
Vikram Mohan, Managing Director, Pricol, stated “We are confident that our efforts will help in providing state-of-the-art solutions in the driver information system space, where Pricol has a dominant position in the Indian market. Pricol's domain expertise combined with TYW’s technological prowess marks a significant step towards achieving a vision of enhancing the driving experience for Indian Customers.”
The partnership will help to accelerate the adoption of advanced driver information system solutions in Indian vehicles. This will make Indian vehicles more competitive in the global market and will also improve the safety and comfort of Indian drivers. Also, it will create new opportunities for Indian automotive suppliers who can partner with TYW to develop and supply components and sub-assemblies for advanced driver information system solutions.
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