Fulfilling its India strategy, Piaggio Vehicles, the wholly-owned subsidiary of the Italian Piaggio Group, has today accomplished its objective of adding 100 dealerships across India in 100 days.
With this, the company now has a network of about 725 vehicle dealerships and 1,100 touchpoints across all states & union territories in India. Besides this it has a strong network of distributors & retailers to cater to the aftermarket segment. It is also strengthening its network presence in various countries overseas.
The company has also increased its reach in the three/two-wheeler business and further expanded in the CV space by opening up electric experience centres for an elegant and differentiated customer experience.
The company has the largest network in India’s three-wheelers space in addition to its presence in two-wheelers. It aims to increase its reach further in various parts of the country to come closer to its customers, ensuring an enhanced customer experience with the extensive product offerings of its brands including Vespa, Aprilia and Ape. The company claims that the addition of these 100 dealerships is a step in that direction.
It may be recalled that Piaggio has the largest product range in the three-wheeler segment. It is the first to introduce products in both the fixed & swappable variants making it the only player giving both types of solutions in the three-wheeler electric vehicle category to its customers.
In the two-wheeler space, in addition to launching the Aprilia SXR 160, the company is planning to launch the Aprilia SXR 125 soon.
Diego Graffi, MD & CEO, Piaggio Vehicles, said, “We have a plethora of products and engines that we have access to and will bring in the required ones to India based on the customer requirements and suitability. To ensure these offerings come closer to the customer, we are expanding our reach, and the addition of these 100 dealerships is a step in that direction. We are focusing on enhancing Piaggio’s market share and expanding consumer preference towards our various iconic Brands in the two/three-wheeler space. Despite the challenges during these times of the pandemic, we have expanded our network across various states in India and are also strengthening our presence overseas. I see many new opportunities for us as the Indian market is poised to grow and to play a dominant role within Piaggio’s global business.”