OLX has unveiled a significant strategic shift towards enhancing its classified business, a move following its recent acquisition by Cartrade Tech (NSE:CARTRADE). This pivot aims to streamline the platform's focus and capitalise on its monthly active user base of over 35 million, promising a more integrated and expansive approach to buying and selling pre-owned goods in India.
This realignment allows OLX to offer an enriched user experience while continuing to expand its service offerings across multiple categories. Amit Kumar, Managing Director & CEO of OLX India, emphasized the importance of this strategic shift, noting that it aims to reinforce OLX’s commitment to transforming the online classified landscape in India.
OLX’s platform has consistently operated across a wide range of segments, maintaining a substantial network of dealers and listing spanning 12 broad categories. In its renewed strategy, OLX plans to deepen its focus on high-traffic categories such as real estate, jobs, consumer durables, and smartphones, alongside its traditionally strong pre-owned car and bike segments. These categories collectively represent more than 80% of the platform’s monthly listings, which number over 3 million.
In pursuit of delivering a superior user experience, OLX is actively forming key industry partnerships. The partnership with Cars24 integrates additional features such as warranties on used cars, marking a first in the industry for a used-goods platform. Meanwhile, the collaboration with Royal Enfield has launched 'Reown,' a company-operated pre-owned motorcycle business that offers certified pre-owned Royal Enfield motorcycles directly through the OLX platform.
These partnerships are intended to enhance the platform's offerings and provide users with access to quality products backed by reliable service options. Furthermore, OLX aims to connect its vast user base with relevant business partners, including original equipment manufacturers (OEMs) and financial institutions, thereby broadening its market reach and enhancing consumer trust and satisfaction.
With a user base exceeding 70 million monthly unique consumers across the CarTrade Group companies, OLX is set to become one of the largest consumer-facing businesses in India. The company’s strategy to focus on core areas and expand into new, dynamic categories is indicative of its adaptive approach in the rapidly evolving online marketplace.
As OLX integrates more closely with the CarTrade Group, the platform is expected to continue its trajectory of growth, further cementing its status as a leader in the online classifieds space in India.