Okaya Group’s electric vehicle arm, Okaya Electric Vehicles, plans to launch six new products to beef up its product portfolio. The company plans to launch all six new products by the end of this fiscal year, a top executive said in an interaction with Mobility Outlook.
In the next six months, the company plans to launch a high-speed e-scooter, a range of B2B delivery electric two-wheelers and an e-bike.
Anshul Gupta, Director Okaya Power Group, said the next product, a high-speed scooter, will be released as early as November 2021. Gupta confirmed that the product will be completely new from the ground up. It will be built on a new platform with a new chassis design and electronics.
In addition, the company has planned to launch a line of B2B e2Ws by December 2021, followed by an e-bike with a claimed range of 250-300 km per charge, which is expected to hit the market in March of next year.
Okaya also plans to launch an e-bicycle and an e3W in the coming fiscal year.
Currently, the company operates in 18 Indian states, including Delhi, Maharashtra, Rajasthan and Uttar Pradesh. It is now aiming for district-level penetration and hopes to reach every district within the next six months.
According to Gupta, the company has strategised its product launches based on its target audience. It intends to target Tier-1, Tier-2 and rural areas with its low-speed scooters.
Okaya intends to enter the north-eastern states, Himachal, and Jammu & Kashmir, launching high-speed scooters as the terrain requires higher capacity motors.
The company recently launched its third low-speed scooter series, the Freedum, following the AvionIQ and ClassIQ series, both of which were launched earlier this year. Priced at INR 69,900, the Freedum series is currently the flagship for the brand.
The new e-scooter series includes two low-speed scooters, the LI-2 and LA-2, with 48 V 28 Ah lithium ion or 48 V 28 Ah lead acid batteries. Depending on the battery type, these scooters have a range of 50-80 km. Both vehicles are powered by a 250 W BLDC hub motor with a top speed of 25 kmph. The LI-2 takes four to five hours to charge, while the LA-2 takes eight to 10 hours.
Okaya recently won Rajasthan Electronics & Instruments’ (REIL) second contract to install 4,500 charging stations across the country. The project began in August 2021, with a monthly production rate of 300 DC chargers. It is expected to be completed by the end of the fiscal year.
The first contract with REIL called for the installation of 200 charging stations along Indian highways. The company has also signed a contract with EESL in December 2020 for 1,016 charging stations.