Nissan Unveils Ambition 2030, Accelerates Innovation In Mobility And Beyond

Mobility Outlook Bureau
29 Nov 2021
10:02 AM
3 Min Read

Over the next ten years, Nissan will deliver exciting, electrified vehicles and technological innovations while expanding its operations globally, supporting its vision to be carbon neutral across the life cycle of its products by 2050.


Nissan
Makoto Uchida and Ashwani Gupta 

As part of the company's new long-term vision for empowering mobility and beyond, Nissan Motor today unveiled Nissan Ambition 2030. The initiative will lead the OEM to become a truly sustainable company, driving towards a cleaner, safer, and more inclusive world, alongside responding to critical environmental, societal and customer needs, the company said in a statement.

With this vision, Nissan wants to deliver strategic value by empowering journeys offering confident, exciting, and more integrated experiences to customers, and through collaborations, empowering society to build a smart ecosystem with integrated mobility, the company said. 

Over the next ten years, Nissan will deliver exciting, electrified vehicles and technological innovations while expanding its operations globally. The vision supports Nissan's goal to be carbon neutral across the life cycle of its products by the fiscal year 2050.

Makoto Uchida, CEO, Nissan Motor, said, 'The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society.'

Nissan Ambition 2030 aims to accelerate the electrification of its vehicle lineup and rate of technology innovation with investments of two trillion yen over the next five years. Based on customer demands for a diverse range of exciting vehicles, the vehicle manufacturer will introduce 23 new electrified models, including 15 new EVs, by the fiscal year 2030, aiming for an electrification mix of more than 50% globally across the Nissan and INFINITI brands.

With the introduction of 20 new EV and e-POWER equipped models in the next five years, Nissan intends to increase its electrification sales mix across major markets by the fiscal year 2026, including:

  • Europe by more than 75% of sales
  • Japan by more than 55% of sales
  • China by more than 40% of sales
  • The United States by 40% of EV sales in the fiscal year 2030

Ashwani Gupta, COO, Nissan Motor, said, 'With our new ambition, we continue to take the lead in accelerating the natural shift to EVs by creating customer pull through an attractive proposition by driving excitement, enabling adoption and creating a cleaner world.'

Representing the next stage of Nissan's electrified future, the company today also unveiled three new concept cars that offer enhanced experiences through sophisticated technology packaging. 

To support greater access to safe and exciting mobility, the company hopes to evolve its lithium-ion battery technologies and introduce cobalt-free technology to reduce the cost by 65% by the fiscal year 2028.

The OEM aims to launch EV with its proprietary all-solid-state batteries (ASSB) by the fiscal year 2028 and ready a pilot plant in Yokohama as early as the fiscal year 2024. By reducing charging time to one-third, ASSBs will make EVs more efficient and accessible. Further, Nissan expects ASSB to bring the cost of battery packs down to $75 per kWh by the fiscal year 2028 and aims to bring it further down to $65 per kWh to achieve cost parity between EV and gasoline vehicles in the future. 

The vehicle maker intends to increase its global battery production capacity to 52 GWh by the fiscal year 2026 and 130 GWh by the fiscal year 2030.

Though Nissan Ambition 2030, the company also seeks to extend the benefits of mobility by delivering its advanced driver-assistance and intelligence technologies to more customers. It aims to expand ProPILOT technology to over 2.5 million Nissan and INFINITI vehicles by the fiscal year 2026. The company will also develop its autonomous vehicle technologies further, aiming to incorporate next-generation LIDAR systems on virtually every new model by the fiscal year 2030.

To meet the varying transportation needs of different countries, Nissan will collaborate with the most suitable partners to realise new mobility services for more efficient mobility in cities and more sustainable mobility in rural areas.

Global Ecosystem 

In addition to technology upgrades, the automaker will localise manufacturing and sourcing to make EVs more competitive. Furthermore, Nissan will expand its unique EV Hub concept, EV36Zero, launched in the UK to core markets including Japan, China and the US. 

The company intends to expand its battery refurbishing facilities beyond Japan with new locations in Europe during the fiscal year 2022 and the US in the fiscal year 2025. In addition, the company will invest up to 20 billion yen by 2026 towards charging infrastructure. 

As Nissan increases its pace of innovation in mobility, it intends to hire more than 3,000 employees in advanced research and development globally while continuing to upskill its current workforce. The company will also build on collaboration across the Alliance to enable cost-savings and shared expertise in carbon-neutral technologies, electrification, software and services.

Beyond the Nissan NEXT transformation plan, the company will sustain its business over the long-term, with a consolidated operating profit margin above 5%, the company added.

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