As part of its first anniversary celebrations of its BSUV Magnite, Nissan India on Wednesday announced the launch of the Nissan Circle Program, which will enable customers to engage with the brand and in turn build a stronger relationship with the brand.
A press release from the company said that customers who own or have booked, Magnite or Kicks models could enter the programme by enrolling themselves on its website. The programme will have monthly exclusive offers for all enrolled customers and will allow them to have the opportunity to earn reward points, which can be converted into assured gratification. In addition, they can redeem assured gratification through a reward store on its website, where they can choose vouchers from specially curated bouquets of brands ranging from travel, food and beverages, apparel, electronics and many more.
Customers also can convert their reward points into Paytm cash to buy Nissan genuine accessories and value-added services only at Nissan dealerships. Furthermore, customers who refer Nissan to friends and family will be eligible to earn an additional referral bonus by filling in their contact details on the Nissan website. Customers can redeem the points after the delivery of the referred vehicle, and the points will remain valid for one year from the day of credit, the company said.
Rakesh Srivastava, Managing Director, Nissan Motor India, said, “Customer centricity is key to all our actions and to commemorate Nissan Magnite’s 1st year anniversary we are happy to introduce Nissan Circle program, a testimony of our commitment to our customers for continuous engagement for a rewarding journey with Nissan.”