As part of its digital platform Shop@home that aims to enhance customers’ car buying experience, Nissan India has introduced a first-in-industry innovative - Virtual Sales Advisor for Nissan Magnite customers, in partnership with Eccentric Engine.
Of the three lakh enquiries and 60,000 bookings that the SUV garnered since launch, about 25% of them were contributed by Nissan Shop@Home, the company said. This reconfirms the changing customer expectations towards a preference for digital medium in the car-buying journey. From launching the Virtual Showroom even before the launch of Nissan Magnite to the industry-first Virtual Test drive, Virtual Sales Advisor is the next step in evolving the digital customer journey.
Virtual Sales Advisor equips Nissan customers with real-time personalised product expert interaction that provides information about the vehicle, answer product and ownership-related queries, suggestions on variants, choice of finance and exchange value options, virtual test drives, and booking the car online. The platform provides complete end-to-end informational and transactional assistance in the buyers' journey to help them customer make a considered buying decision.
Rakesh Srivastava, Managing Director, Nissan Motor India, said, “Pandemic challenged the traditional way of customer engagement. Nissan innovated with Virtual Showroom and Virtual Test Drive during the launch of game-changer Nissan Magnite. Virtual Sales Advisor is the way forward towards transparent, flexible and convenient buying experience with an expert online advisor for enriching the journey of owning a vehicle.”
The platform also enables customers to invite friends and family to join these sessions in real-time to explore the compact SUV together from the convenience of their homes. The customers also receive a personalised brochure at the end of the session.
Varun Shah, Co-Founder and CEO Eccentric Engine, said, “We are excited to launch the 3D enabled Livestream Commerce experience for Nissan India, with our latest product ‘Concierge’. This is a first-of-its-kind digital platform with embedded native experience by any automotive company globally and outlines new possibilities to drive automotive retail innovations. After successfully creating the 3D Configurator and 3D commerce platforms for the Nissan Magnite, the Concierge is a testament of our growing partnership and will go a long way in humanising and accelerating the vehicle buying process in real-time.”