In a bid to support the Indian government’s ‘Vocal for Local’ campaign, Pune-based electric two-wheeler start-up, Nexzu Mobility has overhauled its product strategy to focus on localising their entire product line-up.
The company is currently in the process of developing its suppliers, but Pankaj Tiwari, CMO, Nexzu Mobility said the company will be able to completely localise its products is a couple of months. Until recently, the company used to source components, including the powertrain, from China, Taiwan and Vietnam.
The company has now decided to stop production of its electric scooters until suitable Indian component manufacturers are found, Tiwari said. However, it continues to sell its e-cycles. There are a total of four e-cycles in its range, of which three are targeted at the passenger segment, and the other is focussed on the last-mile delivery market.
Roadlark Cargo, the e-cycle offering for the last mile delivery market was launched in May 2021. The product comes with a claimed range of 200 km and a maximum loading capacity of 220 kg.
Explaining the company’s decision to go for an e-cycle cargo vehicle, Tiwari said Nexzu’s e-cycles can save up to 95% running cost in operations. Other benefits include ease of mobility, low cost, low maintenance and no requirement for a driving license.
The CMO claims that the demand for the e-cycle range in the market has doubled as compared to last year as people have now started accepting electric cycles for their city commute.
Apart from the localisation of its current product line-up, Nexzu also plans to launch a new e2W product, which Tiwari claims will be a high-speed scooter. “We are more than half done on it. It will take a couple of months to complete it,” he claimed.
The start-up started operations in 2015 as Avan Motors with the launch of its first two products, the Xero and Xero plus in 2018. Later in 2020, the company changed its name to Nexzu Mobility and also its product line-up.