Celebrating nine successful years in India, Maruti Suzuki's NEXA retail channel, has marked a significant milestone by delighting over 2.7 million customers. Since its inception in 2015, NEXA has enahnced the car buying experience with its innovative approach, offering a global automotive retail experience characterised by cutting-edge technology, unparalleled hospitality, and relentless customer-centricity.
This performance underscores NEXA’s pivotal role in the success of Maruti Suzuki, with NEXA products accounting for over 31% of the carmaker’s overall passenger vehicle sales. The brand’s presence has expanded significantly, with 498 showrooms across 300+ cities, making it one of the largest automotive retail networks in the country.
Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, stated “With 498 retail channels across the country, NEXA has been successful in appealing to customers even in non-urban centres, where we are witnessing a growing demand for premium products. Each model in the NEXA portfolio is meticulously designed to resonate with the dynamic lifestyles and preferences of today's discerning consumers who seek vehicles that blend advanced features and technology with reliability. The addition of models such as the Grand Vitara, Fronx, Jimny, and Invicto has further enriched our lineup, providing customers with more choices that offer incredible value for money.”
NEXA Music is a first-of-its-kind platform designed for music enthusiasts, providing aspiring Indian musicians with an opportunity to compose original music. Mentored by global music icon A R Rahman, the platform harnesses the potential of upcoming artists. In its third season, NEXA Music celebrates the vibrant and diverse indie music scene in India, giving a boost to local talent.
NEXA has built strong brand associations to bring premium and unique experiences to its customers. From partnering with India’s biggest fashion event, Lakme Fashion Week, to collaborating with prestigious properties like the IIFA Awards, SIIMA, Supersonic, Lollapalooza, and Streaming Academy Awards, NEXA ensures that its customers enjoy exclusive lifestyle experiences.
Through NEXA Journeys, the brand showcases stories of travellers across different states with diverse driving experiences. This initiative encourages customers to explore picturesque views and nature in its true form, promoting a spirit of adventure and discovery.
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