India’s leading passenger vehicle maker, Maruti Suzuki India (MSIL) has announced bookings of its soon to be launched premium hatchback, Baleno.
The New Age Baleno, as the company pitches the new variant, will bring to the market first-in-segment Head-Up Display (HUD) that allows customers to drive without having to take their eyes off the road by conveniently displaying important information from speedometer, climate control, etc.
First launched in 2015, the new Baleno is powered by the next-generation K-Series Dual Jet, Dual VVT Engine with Idle Start-Stop feature.
CV Raman, Chief Technical Officer (Engineering), MSIL said, “While working on the New Age Baleno, we have laid a special focus on the use of modern technologies that will excite the customer while also ensuring a safer and more convenient drive. The New Age Baleno is aligned with Maruti Suzuki’s larger mission of introducing newer technologies across segments,” he said.
Shashank Srivastava, Senior Executive Director (Marketing & Sales), MSIL said the Baleno brand has redefined the premium hatchbacks in India with over one million customers, and being among the top five best-selling cars in the country. The New Age Baleno is an ode to today’s young and bold customers, he said, and is dynamically crafted to fulfil the needs of a tech-savvy generation that settles for nothing but the best.
“The New Age Baleno unleashes a whole new benchmark for cars by inspiring a confluence of superior in-car technology, expressive design, and class-leading safety to curate the ultimate urban cruising experience. We are confident that the New Age Baleno will turn heads and delight customers with its distinctive presence, cutting edge tech and outstanding performance,” Srivastava said.