Driven by Hyundai’s global vision of ‘Progress for Humanity’, Hyundai Motor India has introduced a new brand campaign ‘Beyond Mobility’ that is built on three pillars of Intelligent Technology, Sustainability and Innovation.
The country’s largest exporter of passenger cars said this new brand campaign encapsulates the company’s commitment and aspirations for the India of tomorrow.
The basic objective of the campaign is to help people understand and believe that tomorrow’s hyper connected automobiles will not only have advanced technology power their core, but also have intuitive features greatly enrich their lives, stated a release issued by the country’s first smart mobility solutions provider.
Through this campaign, Hyundai Motor India wishes to demonstrate the company’s capabilities to go beyond in every aspect of customer’s smart mobility experiences.
The Three Pillars
The first pillar on which the “Beyond Mobility” campaign is built are technologies that are intelligent, advanced and future ready. One example is Hyundai’s advanced connected solutions with Bluelink that is available on eight of its models in India, with up to 60+ connected features on certain models.
In the future, the company envisages engaging with people, reinforce their connections and strive to create new ones at every single touch point. This will be reflected in new digital ready, convenience driven approach to pre-sales, deliveries, services and more, Hyundai said.
The South Korean automaker is committed to sustainability, and its objective is to focus on creating sustainable solutions that don’t just create a positive impact for customers but for humanity as well. It aims to create initiatives across verticals that will continue to evolve its processes, focus on resource management and drive sustainable progress of society and communities.
HMI’s manufacturing facility at Chennai, for example, is almost self-sustainable in terms of its reliance on water with 100% rainwater harvesting. With six ponds providing a total water storage capacity of 3.35 lakh kilolitre, the company is targeting zero external water dependency by 2025. In addition to that, 89% of the plant’s reliance is on renewable forms of energy.
Environmental initiatives have also been rolled out to Hyundai’s dealer network through initiatives like Dry Wash programme, usage of LED lights and harnessing renewable energy.
The third pillar of innovation is about ushering in a new era of choices. The company is fast evolving from a manufacturer to a smart mobility solutions provider. The company is fast evolving towards creating an innovative ecosystem that takes care of everything with it – choice of transmissions, convenience to own, lifestyle membership programmes and much more.
In Conclusion
The “Beyond Mobility” campaign captures how user needs are evolving towards an integrated ecosystem and depicts the future of mobility that can deliver meaningful experiences making every moment truly worthwhile and rewarding, the company said. The 360° outreach campaign will utilise print, TV, radio & digital medium and will showcase multi-dimensional visual perspective using minimal elements.
SS Kim, MD & CEO, Hyundai Motor India said the company has embarked on a journey to further strengthen its brand image as technologically advanced, sustainable and innovative. “As a customer centric organisation, we aim to elevate customer interactions with our brand, not just in the realms of mobility but create experiences that are beyond what is conventional. We understand that time is our most precious possession and we want to empower our customers with quality time. So we are redefining our services and experiences that create memories and surpass expectations of our customer thereby delivering quality time.”