In a bid to support passenger car customers with all the post-warranty service and other related requirements, leading independent integrated multi-brand car service provider, myTVS, on Wednesday, announced the launch of a connected car platform, ‘myTVS Life360.’ The membership is attractively priced at INR 4999 for a three-year subscription, which will be available for customers from July 15, 2022.
According to the company, the amount spent by the customers for availing of the subscription can be amortised within a year through a host of services, cashback and the tips offered by the app to enhance mileage. The revenue for the company will primarily be subscriptions, followed by new business opportunities to serve customers, volume growth and also on account of network expansion.
Claimed to be the first Super App from an aftermarket player in the country, the app provides vehicle service, emergency assistance, parts, insurance, payment platform, and accessories, along with a wide range of service products, with complete transparency and value for money to its customers. Through this ‘Super app’, customers can avail an extensive and personalised experience and going forward, it will also act as a platform for used car sales and leasing options.
The super app will also offer the facility to pay all utility payments through myTVS Pay with cashback and reward points. The app will also feature myTVS Vault, allowing customers to store important documents like insurance copies, driver’s license, registration certificate etc., for easy access.
The Super app is connected to a personalised device provided by myTVS and enables safe, personalised experiences for the car owners, including driving behaviour, geo-fencing, personalised recommendation to improve mileage, engine performance and safety alarm and notification for the user. This also comes with a personalised travel map to give access to myTVS network, fuel stations, nearest police stations, and hospitals, thereby making it a complete lifestyle product.
G Srinivasa Raghavan, Managing Director, Ki Mobility Solutions, “myTVS Life 360 has many firsts to its credit in the Indian Automotive Aftermarket. It is the first-of-its-kind Pan India product that connects the customers with the aftermarket ecosystem across 1000 + myTVS networks in real-time for all their car care, emergency and repair needs. It is for the first time, that car service has become a lifestyle product that integrates telematics of the car with a host of travel needs like pre-and-post-travel check-ups for long and weekend travel. It includes trip-based insurance, trip-based Roadside Assistance, a personalised travel map with location information on the nearest myTVS network, etc. It is again for the first time, we have integrated telematics with Artificial Intelligence algorithms so that the customer can reduce the overall cost of maintenance through predictive maintenance and enhance the performance of the car including mileage by changing his driving behaviour thereby increasing the quality and resale value of the car.”
Along with the subscription of myTVS Life360, customers can gain access to the widest range of services at myTVS with an attractive cashback programme, thereby helping to reduce the cost of maintenance. Finally, it allows customers to get the best and innovative insurance solutions, including the first point of contact for any emergency across the country, he added.