myTVS, a part of Ki Mobility Solutions, is setting a new benchmark in the automotive aftermarket by launching ‘quick commerce model’ for the B2B segment. With a vast digital catalogue featuring over 1.2 crore parts across 1,000 models and 25,000 unique SKUs, the company has become one of the largest catalogue-holding companies in the Asia Pacific region. This initiative aims to transform the industry, leveraging its extensive network and innovative approach to deliver unparalleled efficiency, cost savings, and scalability.
The Quick Commerce Revolution In Auto Parts
Quick commerce has primarily been a B2C domain, but myTVS is pioneering its application in the B2B space. 'This is the first time in India’s automotive aftermarket that quick commerce is being introduced for parts distribution,” said G Srinivasa Raghavan, Managing Director of myTVS. “With this initiative, the company aims to reduce its supply chain costs by 30%,” he said.
Under this model, retailers and garages across the country can order automotive parts and lubricants online using the myTVS app, with delivery guaranteed within 1-2 hours. This initiative addresses critical challenges like inventory management and working capital constraints for retailers. By transitioning to a hypermarket-style dark store (a retail outlet or distribution centre that caters exclusively to online orders rather than walk-in customers) model, retailers can outsource inventory management to myTVS, effectively reducing their stockholding to near zero while benefiting from real-time access to an extensive product range.
Unique Partnership Model
Raghavan explained the transformative nature of the partnership stating that “this inclusive model turns retailers into hypermarket partners, enabling them to eliminate inventory holding costs. A retailer with a business volume of INR 35 lakh typically ties up INR 1.5 to INR2 crore in inventory. By outsourcing inventory to us, they can unlock this capital to focus on sales, marketing, and business growth.”
The results are already evident. During the pilot phase (conducted in Tamil Nadu and Kerala), a retailer used freed-up cash flow to open a second store within three months. This collaborative spirit ensures shared success, allowing retailers to scale their operations without the traditional overheads of inventory management.
The Backbone: myTVS’ Comprehensive Catalogue
At the core of this model lies the myTVS digital catalogue, a master list of parts that caters to every requirement—from basic components to the most complex systems. Dark stores, acting as local fulfilment centres, ensure rapid delivery to nearby retailers and garages.
“Our catalogue is a competitive differentiator. Traditional supply chains are limited by manufacturer contracts that restrict their parts portfolio. In contrast, our national catalogue and delivery network are built to meet the diverse needs of all vehicles, unlocking unprecedented flexibility,' said Raghavan.
Sustainable, Integrated Operations
myTVS integrates sustainability into its operations by relying on electric vehicles (EVs) for last-mile delivery. The model also seamlessly integrates with garage management systems, allowing garages to order parts in real-time for individual job cards rather than accumulating bulk orders. This approach minimises delays, reduces inventory, and ensures faster service delivery, he explained.
The quick commerce model is already operational in key States such as Kerala, Tamil Nadu, Karnataka, and Maharashtra. By March 2025, the company plans to establish 50 dark stores, branded as myTVS Hypermart. It envisions to expand to 250 dark stores over the next two to three years across the country. These stores will leverage AI-driven supply chain technology to ensure minimal returns and deliver the right product at the right place and at the right time.
Raghavan expressed confidence in the rollout, stating, “This initiative completes myTVS’ digital journey by addressing every component of the supply chain. By integrating existing players into the ecosystem, we’re not just disrupting the market but creating a new model altogether.”
The introduction of quick commerce for B2B auto parts distribution addresses long-standing inefficiencies in the traditional supply chain. It eliminates inventory bottlenecks, accelerates delivery times, and enhances customer satisfaction, all while empowering retailers and garages to operate with greater flexibility and lower costs.
Road Ahead
Providing an update on the company’s ambitious plan to expand its network to 2,500 outlets within the next two years, he affirmed that the strategy remains firmly on track. The company is currently adding at least two outlets per working day, with over 50% of these expansions attributed to repeat customers.
At present, the company caters to 4% of the vehicle parc in the country, with a vision to increase this share to 10-12% over the next two years. Since its launch in November 2020, the company has achieved an year-on-year growth of up to 40% and is optimistic about maintaining this robust momentum in the coming years, Raghavan added.
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