Myelin Foundry, a deep-tech product start-up specialising in Edge AI, has announced a strategic collaboration with SUV maker Mahindra & Mahindra. The partnership aims to integrate AI into automotive cabins and mobile phones.
The first product from this collaboration, M-Lens, interprets cockpit warning signs and in-cabin controls to enhance driving safety and intuitiveness in the digital automotive landscape. Accessible through Mahindra’s mobile application, Adrenox Connect, M-Lens operates offline on the user’s smartphone, prioritising ease of use for all Mahindra vehicle owners.
This collaboration exemplifies the importance of startup and industry collaboration, crucial for fostering innovation in India.
R Velusamy, President of Automotive Technology and Product Development at Mahindra & Mahindra, stated, 'Our collaboration with Myelin Foundry to develop M-Lens reflects our commitment to safety, convenience, and the future of mobility. By integrating advanced AI into our SUVs, we're making technology accessible and easy for our customers.'
Gopichand Katragadda, Founder & CEO, Myelin Foundry, said, 'Our AI cockpit and mobile solutions prioritise driver safety and engagement, marking the beginning of an exciting journey towards enhanced driving experiences.'
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