Michelin, the leader in tyre technology, has announced the appointment of Vitor Silva as the President of its Africa, India, and Middle East (AIM) region.
Vitor brings over 28 years of experience with the Michelin Group, having held leadership roles across sales, marketing, and other commercial functions in North America, Europe, and Asia. Most recently, he served as Chief Operating Officer at Euromaster, a Michelin subsidiary and Europe’s leading service provider for car, van, and truck fleets, operating over 2,500 centres in 18 countries. His extensive career also includes leadership positions in domains such as Two-Wheel, Truck, Retread, and Distribution.
As he takes on his new role, Vitor’s focus will be on steering Michelin’s growth in the AIM region and driving initiatives that strengthen customer relationships while promoting sustainable innovation.
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