With an intent to augment its electric mobility space, MG Motor India plans to drive in an electric vehicle priced between INR 10-15 lakh by the end of the next fiscal.
The company, which currently sells electric SUV ZS EV, will launch an electric crossover based on a global platform but customised for the Indian market.
Rajeev Chaba, President and Managing Director, MG Motor India, said the new vehicle will be an EV for the mass market for all the emerging markets, including India. “We will customise this car for the range and the Indian regulations and customer taste. It will be specially tailored for India. We will start working on it right now,” he said.
According to the company, this is the tipping point that the company is looking at to get good volumes. So hopefully, this would be its volume EV car. In order to meet the government’s guidelines for the production linked (PLI) scheme for the auto sector, the company will localise many parts for its next EV. These would include battery assembly, motors and localisation of other parts, he added.
MG Motor India’s other offering in electric mobility, the ZS EV, is available in two variants priced at INR 21 lakh and INR 24.68 lakh (ex-showroom).
NB: Photo is representational.