In the first six months of the calendar year, luxury car market leader Mercedes-Benz India has witnessed an all-round rise in demand for its products across the portfolio. The company has reported sales of 4,857 new cars in H1 CY21, as against the 2,948 units it sold in the same period last year, resulting in a 65% YoY growth.
While market conditions weren’t particularly favourable, the company continued to refresh its product line-up – starting from the A-Class Limousine to the GLS Maybach and AMG. As market sentiments improved, and production and sales started to gradually ramp-up, the new products were able to influence customer sentiment and create market excitement, said the company.
On the bank of these new launches, Mercedes-Benz India has built a solid order bank that holds good promise for the future. There was particularly strong demand for top-end cars, including the GLS Maybach 600, the new S-Class along with the AMGs. In the said period, the long wheel base E-Class was the single highest selling Mercedes model followed by the GLE SUV. The company reported strong interest for its EQC luxury EV as well.
Meanwhile, the company has reported 20% penetration of online sales in its H1 CY21 sales, which was higher at 35% during the April-May lockdown period. The company has generated over 25,000 leads online in H1 CY21.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said the demand for all MBI products in June were particularly strong. “We have ramped up our production and sales from July, to match the great customer feedback on our models,” Schwenk said. Production has been designed flexibly in order to be able to react to current developments, said the company.