India’s largest luxury carmaker Mercedes-Benz India on Wednesday announced an organizational change in its Sales & Marketing function effective from May 17, 2021.
Pradeep Srinivas will assume responsibility of the Marketing and Customer Journey function from Amit Thete, who would now move to head the crucial Sales Operations function.
Thete, who until now was heading the marketing, events and customer journey function, will be responsible for managing Mercedes-Benz India’s Vehicle Preparation Centre (VPC), outbound logistics and dealer stock management in his new role.
Prior to his new role, Srinivas was responsible for e-commerce, data management and systems functions in Mercedes-Benz India. He played a key role in setting up the e-commerce business for Mercedes-Benz India in October 2019 and its subsequent mainstreaming in the company’s sales process, the company said in a release.
“Amit has played an important role in showcasing the brand’s transition into modern luxury by executing some of the best campaigns, product launches and also by curating highly successful experiential events like MercedesTrophy and Luxe Drive. With his strong domain expertise in data analytics and customer journey mapping, we are confident Pradeep will play a crucial role in managing the upcoming transition foreseen in the marketing function,” Santosh Iyer, Vice President, Sales & Marketing, Mercedes-Benz India said.