Mercedes-Benz India has redefined the top-end luxury segment with the launch of the Mercedes-Maybach SL 680 Monogram Series. This exquisite open-top two-seater seamlessly blends the iconic silhouette of the SL with the craftsmanship of Mercedes-Maybach, setting a new benchmark in open-air luxury motoring.
The Mercedes-Maybach SL 680 Monogram Series brings a fresh perspective to open-top driving with two unique paint shades: ‘Red Ambience’ and ‘White Ambience’. These exclusive design concepts perfectly complement the MANUFAKTUR crystal white Nappa leather upholstery, creating an opulent yet contemporary cabin experience.
For over a century, Mercedes-Maybach has been synonymous with uncompromising luxury and precision craftsmanship. From the legendary Zeppelin models of the 1930s to the modern Maybach S-Class, the brand has continuously set new standards in automotive excellence. The Mercedes-Maybach SL 680 Monogram Series continues this rich tradition by offering a perfect fusion of sportiness and indulgent luxury, reinforcing its reputation as the epitome of exclusivity and prestige.
India: A Key Market For Mercedes-Maybach
India has emerged as a strategic market for Mercedes-Maybach, with its legacy deeply intertwined with the country’s royal heritage, elite business personalities, and top celebrities. The growing demand for Maybach models among influencers and luxury connoisseurs underscores its continued relevance and appeal.
Mercedes-Benz India currently offers an extensive Mercedes-Maybach portfolio, including the Mercedes-Maybach S 680 Night Series, GLS 600 Night Series, EQS 680 Night Series, GLS, EQS SUV, and S 580 limousine. The introduction of the Mercedes-Maybach SL 680 Monogram Series marks a new chapter, catering to India’s high-profile clientele who demand an impeccable blend of performance, craftsmanship, and sophisticated luxury.
A New Standard In Luxury Engagement
In a move to further enhance the Maybach ownership experience, India’s first Maybach Lounge was inaugurated in Hyderabad in September 2024. Developed in collaboration with Franchise Partner Silver Star, the Maybach Lounge features an immersive and personalized luxury environment, including a customer lounge, Maybach display corner, private consulting zones, and exclusive merchandise sections.
Expands Presence
Adding to the brand’s exclusivity, India’s first-ever Maybach Icons of Luxury (MIOL) store opened in Bangalore in January 2025, with additional stores set to launch in Mumbai and Delhi. Additionally, Mercedes-Benz India will introduce the MIOL Collection across its MAR 20X luxury facilities from March 2025, allowing brand enthusiasts to experience a range of high-end Maybach products in an exclusive retail setting.
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