Mercedes-Benz India today unveiled the exclusive Mercedes-AMG C 63 S E PERFORMANCE, setting a new benchmark in the luxury performance segment. This high-performance hybrid sports sedan combines cutting-edge hybrid technology with dynamic design, targeting passionate driving enthusiasts.
Marking a milestone in the brand's 'Driving Performance' legacy, the AMG C 63 S E PERFORMANCE showcases a 2.0-litre AMG turbo engine paired with an Electric Drive Unit (EDU) on the rear axle, delivering a remarkable 500 kW (680 hp) and torque of 1,020 Nm. The car accelerates from zero to 100 km/h in just 3.4 seconds, supported by an electric range of 13 kilometres.
The C 63 S E PERFORMANCE includes interesting technologies such as AMG’s fully variable 4MATIC+ all-wheel drive with 'Drift Mode' and active rear-axle steering, both standard in this model. Its hybrid powertrain ensures optimised weight distribution, while an electrically assisted exhaust turbocharger offers rapid torque response for enhanced agility.
Silver Arrows Showroom
Alongside the vehicle launch, Mercedes-Benz announced the opening of the Silver Arrows Showroom in Noida, a premium facility expanding the brand's presence in the Delhi NCR area. This showroom exemplifies Mercedes-Benz’s dedication to an immersive and personalised luxury retail experience, blending online and offline channels for a seamless 'omni-channel' journey.
Designed to cater to the sophisticated needs of modern customers, the showroom features diverse consultation zones, from open spaces to private lounges. The ‘Sample Studio’ allows clients to view paint and upholstery options under natural lighting, while the ‘Exclusive Lounge’ showcases the brand’s top-end vehicles in a setting of elegance and refinement. The ‘Vehicle Handover Area,’ a specially designed 'Black Box,' offers a memorable car delivery experience. The showroom also includes a Mercedes Café, serving coffee made from imported beans, and key handover machines from Stuttgart, ensuring each delivery is a celebrated occasion.
Since 2013, Silver Arrows has been a prominent Mercedes-Benz dealer in Delhi NCR, with locations in New Delhi, Noida, and Ghaziabad. With 64 bays across five locations, the company has invested over INR 77 crore in the region to meet rising demand. An upcoming state-of-the-art 2S facility in Gurugram will further enhance customer service for the expanding Mercedes-Benz community in the area.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “Retail of the Future introduced complete price transparency, removed hidden pricing elements leading to higher Residual Values and a positive experience for customers. It also eliminated the need for high stock with the dealers, thereby enhancing their profitability, allowing them to solely focus on enhancing customer experience. ROTF’s success and growing customer acceptance has been featured as a unique case study in the 18th Edition of the prestigious ‘Strategic Management- Concepts and Cases’ by Pearson. We are confident this case study will inspire young minds to learn how disruption in business model can be used to effectively enhance customer experience.”
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