India’s largest luxury carmaker Mercedes-Benz on Thursday announced the launch of a ‘direct customer to customer’ selling platform called ‘Marketplace’.
The platform provides buyers and sellers of ‘Marketplace’ distinct benefits related to best price guarantee, enhanced inventory of certified vehicles available online, ease of transaction, a hassle-free experience and complete transparency in the entire process.
According to the company, Mercedes-Benz Marketplace is an ideal platform for sellers seeking the best value for their existing cars and looking to upgrade to another.
With Marketplace, the buyer of a pre-owned Mercedes-Benz benefits from a wider range of certified cars to choose from and upgrade, having complete transparency and assurance of the best value.
Mercedes-Benz is the first luxury car manufacturer to provide such a unique solution, which takes care of the needs of both existing owners and potential buyers.
Martin Schwenk, Managing Director & CEO Mercedes-Benz India, said, “With this initiative, we create a win-win scenario for customers and an opportunity for our franchise partners to scale up their pre-owned and new car business by offering a luxury brand experience.”
The online penetration for used cars currently remains at 20%, and with Marketplace, the penetration is estimated to further increase to 30%.
How does the Marketplace work?
Through the entire process, Mercedes-Benz Marketplace offers the seller transparency at every step. The seller can update vehicle details in few easy steps on Roadster under the “Sell your Car” or “Trade-in” module with the expected value for their car.
Mercedes-Benz dealership then takes care of the processes such as evaluating the car, generating buyer leads, arranging for a test drive, and ensuring transactions between the buyer and the seller, thereby offering peace of mind to both individuals.