Mercedes-Benz India has undergone a strategic organizational change in its Sales and Marketing function, appointing Amrit Baid as the Head of Marketing and Customer Journey, effective from February 1, 2024. The move follows the transition of Pradeep Srinivas, who played a pivotal role in driving the brand’s marketing and digital efforts in India, to a global position at Mercedes-Benz AG Headquarters, overseeing Digital Marketing Solutions & Data Analytics at Mercedes-Benz Digital unit.
Expressing gratitude for Srinivas's contributions, Mercedes-Benz India acknowledged his significant impact on brand management, online sales strategies, innovative product launches, and the establishment of a robust data and analytics team in India since joining in 2011.
In the wake of this change, Amrit Baid steps into the role of Head of Marketing and Customer Journey, bringing with him a wealth of experience. Currently associated with the Region Overseas Marketing team of Mercedes-Benz Malaysia in Kuala Lumpur, Baid has successfully led projects focused on integrating and optimizing digital customer experiences. His contributions extend to supporting marketing initiatives during the brand’s transition to a 'direct to sales model.'
Lance Bennett, Vice President of Sales & Marketing, Mercedes-Benz India, expressed enthusiasm for the appointment, citing Amrit Baid's proven record in devising and executing key marketing campaigns in India. Bennett highlighted Baid's success in steering projects that significantly enhanced the digital customer experience and supported marketing initiatives during strategic business model transitions.
Amrit Baid's association with Mercedes-Benz dates back to 2013 when he joined under the CAReer program. In his most recent role in Malaysia, Baid contributed to enhancing customer experiences by optimizing digital touch points and supporting marketing teams across regions.
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