Mercedes-Benz dazzles with its ‘Arena of Desire’ at the ‘Bharat Mobility'

Mobility Outlook Bureau
17 Jan 2025
05:42 PM
3 Min Read

Unveils the Futuristic Concept CLA as a Glimpse into the Future of Electric Mobility


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Mercedes-Benz India has marked its presence at the Bharat Mobility Global Expo 2025 with an awe-inspiring exhibition, aptly themed ‘Arena of Desire.’ The luxury carmaker wowed attendees with an exclusive display of its groundbreaking electric vehicle (EV) offerings and future-oriented models. Among the highlights was the launch of the highly anticipated Mercedes-Maybach EQS 680 ‘Night Series,’ an all-electric luxury SUV that sets new benchmarks for opulence and cutting-edge automotive technology in India.

Strengthening the Electric Portfolio

The debut of the Mercedes-Maybach EQS SUV 680 ‘Night Series’ represents a significant expansion of Mercedes-Benz’s luxury BEV portfolio. Designed for discerning customers who seek the ultimate in sophistication, craftsmanship, and performance, this exquisite vehicle offers a unique blend of traditional luxury and future-forward electric mobility. With every detail meticulously crafted, the EQS 680 ‘Night Series’ brings to life the brand’s vision of sustainable luxury in an electric future. Priced at Rs. 2.63 crore (ex-showroom), this BEV serves as the epitome of refined elegance, reinforcing Mercedes-Maybach’s position as the benchmark of exclusivity.

Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, highlighted the strategic importance of this launch in the company’s broader vision for the Indian market. “Mercedes-Maybach is synonymous with extraordinary craftsmanship and exclusivity. With the Mercedes-Maybach EQS SUV ‘Night Series,’ we are ushering in a new era of highly progressive, all-electric luxury,” Iyer said, underscoring the transformative journey Mercedes-Benz is embarking on in the realm of electric mobility.

The Bold Concept CLA: Mercedes-Benz’s Vision for the Future

Taking centre stage at the event was the Concept CLA, a car that embodies Mercedes-Benz’s bold electric ambitions. Designed on the forthcoming Mercedes-Benz Modular Architecture (MMA) platform, the Concept CLA is a glimpse into the company’s future BEV offerings. Combining unmatched aesthetics, extraordinary design, long-range efficiency, and the latest in sustainable materials, the Concept CLA represents the pinnacle of electric innovation. It is not just a concept, but a fully realised glimpse into an exciting new generation of vehicles that will carry Mercedes-Benz’s 'Ambition 2039' vision to fruition.

The Concept CLA also introduces MB.OS, the company’s new proprietary operating system, designed to redefine the user experience in electric vehicles. By seamlessly integrating advanced technology, sustainability, and innovative design, the Concept CLA sets the stage for a new era in the automotive industry, solidifying Mercedes-Benz’s position as a leader in the global electric mobility landscape.

The G 580: Pioneering Electric Off-Roading

Mercedes-Benz also unveiled the G 580, the latest fully electric version of its iconic G-Class. A fusion of rugged tradition and modern e-mobility, the G 580 with EQ Technology demonstrates how the brand is successfully transitioning its legendary off-road vehicles into the world of electric power. A key feature of the G 580 is the revolutionary 'G-TURN' technology, a world-first capability that allows the vehicle to perform up to two complete turns in either direction on loose or unpaved surfaces.

This groundbreaking feature, enabled by four independently controlled electric motors, highlights Mercedes-Benz’s commitment to pushing the boundaries of off-road performance. The G 580 is a testament to the company’s expertise in combining luxury, innovation, and engineering excellence in one package.

Luxury in Every Detail: A Glimpse of Mercedes-Benz’s Entire Portfolio

The exhibition at the Bharat Mobility Global Expo 2025 also featured a stunning array of Mercedes-Benz vehicles that showcase the brand's commitment to luxury, performance, and sustainability. Among the star attractions were the AMG SL 55 4MATIC+ and the AMG S 63 E PERFORMANCE, two vehicles that set the bar for performance and luxury in the high-end automotive segment.

The AMG SL 55 4MATIC+ represents the culmination of seven decades of SL roadster tradition, developed entirely by Mercedes-AMG. The S 63 E PERFORMANCE, on the other hand, redefines the luxury performance sedan with its exceptional hybrid technology, offering unmatched driving dynamics and unparalleled comfort.

The Long Wheelbase E-Class 450 4MATIC, powered by a M256 3.0L 6-Cylinder engine, was also showcased, combining luxurious design with advanced driving performance. Additionally, the Mercedes-AMG lineup showcased the unmatched appeal of the AMG brand, reinforcing Mercedes-Benz’s commitment to performance and driving pleasure.

Mercedes-Benz at the Forefront of Innovation and Sustainability

Mercedes-Benz’s participation at the Bharat Mobility Global Expo 2025 is not just a celebration of its current achievements, but a bold statement about its future. Through its exclusive product launches, innovative designs, and forward-thinking technologies, the company continues to lead the charge in transforming the future of mobility in India.

The brand’s commitment to sustainability is reflected in every model displayed at the event, from the Concept CLA’s efficient electric powertrain to the luxury and sustainability embedded in the Mercedes-Maybach EQS SUV 680 ‘Night Series.’ Mercedes-Benz’s vision for the future is clear: to provide customers with a range of electric and hybrid vehicles that combine exceptional performance, cutting-edge technology, and luxury in one package.

With its ‘Arena of Desire’ at Bharat Mobility 2025, Mercedes-Benz has once again demonstrated why it remains one of the most coveted luxury brands in the world. As the automotive industry continues its shift towards electrification, Mercedes-Benz is poised to remain at the forefront of this transformation, delivering the vehicles of tomorrow, today.

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