Mercedes-Benz, BYD Unveil New DENZA Luxury EV In Stuttgart Road Test

Mobility Outlook Bureau
08 Apr 2024
10:30 AM
1 Min Read

The newly developed DENZA integrates advanced new energy technology from BYD, positioning it as a pioneer in the realm of Chinese luxury electric sedans.


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Mercedes-Benz and BYD, a prominent Chinese new energy vehicle manufacturer, recently conducted a road test of their latest co-branded creation, the DENZA, on the streets of Stuttgart. Despite being camouflaged in pre-launch stickers, the sleek design and innovative features of the new luxury model attracted significant attention from onlookers.

The road test of the new DENZA luxury electric vehicle marks a significant milestone in the collaboration between Mercedes-Benz and BYD. With its cutting-edge design, innovative technology, and global market aspirations, the DENZA aims to redefine the landscape of luxury electric vehicles, offering a compelling blend of performance, style, and sustainability.

Designed by Wolfgang Egger, formerly with Audi, the DENZA boasts a clean, streamlined, and low-wind resistance design that embodies electric elegance with a blend of sportiness and luxury. Egger describes the design as 'simultaneously spirited and deluxe,' showcasing a fusion of style and sophistication.

The newly developed DENZA integrates advanced new energy technology from BYD, positioning it as a pioneer in the realm of Chinese luxury electric sedans. It aims to elevate Chinese new energy vehicles to a global standard of excellence and is slated for release by the year's end.

Since 2023, DENZA vehicles have made appearances at major auto shows worldwide, including Thailand, Germany, Japan, Indonesia, and Switzerland. The introduction of the new model signifies a pivotal step in DENZA and BYD's strategy to expand their presence in the global market, particularly in the electric vehicle segment.

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