Maruti Suzuki Unveils the eVITARA: Its First Electric SUV

Mobility Outlook Bureau
17 Jan 2025
05:31 PM
3 Min Read

Pioneering the Future of EV Mobility with Unmatched Performance, Safety, and Customer-Centric Solutions


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In a significant move towards decarbonisation and sustainable mobility, Maruti Suzuki India Limited (MSIL) unveiled its first-ever Battery Electric Vehicle (BEV) SUV, the e VITARA, at the Bharat Mobility Global Expo 2025. The launch also introduced the comprehensive ‘e for me’ Electric Eco-Solutions, an initiative designed to enhance the overall electric vehicle (EV) ownership experience.

Built on the innovative, ground-up HEARTECT-e platform, the e VITARA delivers superior performance, excellent driving range, and uncompromised comfort and safety. The vehicle will be sold through Maruti Suzuki’s premium NEXA network, embodying the brand’s commitment to innovation, sophistication, and premium customer experiences.

Mr. Toshihiro Suzuki, Representative Director and President of Suzuki Motor Corporation, highlighted, “We aim to make BEVs attractive to customers through a three-pronged strategy. First, we develop a dedicated BEV platform for optimum performance. Second, we evolve products based on customer requirements for the target markets. Third, we leverage our global economies of scale by centralising manufacturing in India, aligning with the vision of Hon’ble Prime Minister Mr. Narendra Modi’s Make in India initiative.”

The e VITARA comes with an efficient battery pack offering over 500 km of range on a single charge, along with premium features such as Level 2 ADAS (Advanced Driver Assistance System), an Integrated Digital Display, and the Next-Gen Suzuki Connect for enhanced connectivity.

Commitment to EV Adoption: The ‘e for me’ Ecosystem

Expanding on Maruti Suzuki’s vision for widespread EV adoption, Mr. Hisashi Takeuchi, Managing Director & CEO of MSIL, explained, “Our goal is to create Electric Eco-Solutions for our customers, called ‘e for me’. This includes smart home chargers with installation support, a robust fast-charging network across top 100 cities, and a dedicated 1,500 EV-enabled service workshops covering over 1,000 cities. Our network is designed to ensure that customers can find a charging point every 5 to 10 km within cities, along with roadside assistance throughout India.”

The e VITARA will be available through NEXA dealerships across India, with a phased rollout planned nationwide. Additionally, the vehicle will be exported to over 100 countries, including key markets such as Japan and Europe.

Innovative Design and Unmatched Performance

The e VITARA is designed with NEXA’s signature philosophy of “Crafted Futurism”, combining hi-tech innovation and adventure-ready features. The vehicle’s bold, masculine exteriors feature aerodynamic details, such as 18-inch alloy wheels and dynamic roof-end spoilers. Inside, the cabin offers a sophisticated digital cockpit with a twin-deck floating console, premium materials, and advanced connectivity options, elevating the driving experience for customers.

Performance-wise, the e VITARA is powered by a highly efficient electric powertrain, comprising a 3-in-1 system integrating the motor, inverter, and transmission, paired with a lithium-ion battery available in two options: 61 kWh and 49 kWh. The vehicle features an adaptive grille shutter that optimises driving conditions and a regenerative braking system that contributes to the overall efficiency. With a driving range exceeding 500 km, the e VITARA is equipped with three driving modes (Eco, Normal, and Sports) and a snow terrain mode, offering versatility for various conditions.

Safety and Connectivity at the Core

Safety is paramount in the e VITARA, which is built on the HEARTECT-e platform with over 50% high-tensile steel construction, complemented by a sophisticated battery protection system. The vehicle is equipped with Level 2 ADAS, 7 airbags (including a driver-side knee airbag), electronic parking brake, and a tyre pressure monitoring system, ensuring comprehensive safety for all occupants.

Next-generation connectivity is facilitated through the Suzuki Connect system, offering over 60 advanced features, including remote vehicle control and real-time updates, all accessible via a user-friendly mobile app.

e for me: Comprehensive EV Ownership Experience

The ‘e for me’ Electric Eco-Solutions will play a critical role in enhancing the overall EV ownership experience. The initiative includes nationwide DC fast-charging support, smart home charging solutions with remote operation features, and the ‘e for me’ app for seamless charging discovery, route planning, and payments.

The e VITARA will be available in a range of 10 colours, including four dual-tone options, and is set to redefine the future of electric mobility in India. As Maruti Suzuki leads the way in the country’s EV journey, the e VITARA embodies the brand’s commitment to shaping a sustainable automotive future while delivering unmatched value to its customers.

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