Maruti Suzuki's car leasing programme - Subscribe has completed two years in India, and the OEM found 1600+ customers for the programme in the second year as against 180+ during the first year.
The Maruti Suzuki Subscription programme allows the customer to opt from a range of the company's vehicles for multiple tenure options, and for an all-inclusive fixed monthly rental. Once the tenure is over, the customer has an option to switch over to a new car or avail the option of purchasing the subscribed car.
Subscribe is now being offered in 20 Indian cities as opposed to 15 in 2020, noted Shashank Srivastava, Senior Executive Director - Marketing and Sales, Maruti Suzuki India Limited.
He said, 'Launched in 2020, during the peak of pandemic, Maruti Suzuki subscription programme revolutionised the way in which people can own a car. With this programme, we are making personal mobility more accessible to the masses.'
ORIX, Myles, ALD Automotive, and Quicklyz by Mahindra Finance are the four partners helping the OEM provide car lease offers to the customers.
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