Maruti Suzuki has announced that its ‘Maruti Suzuki Subscribe’ is entering its fourth year of operation this month.
Starting in July 2020, the subscription programme posted a 292% YoY in sales in FY23. Over the years, the programme has expanded its footprints to 25 cities in partnership with five subscription partners: Orix, ALD Automotive, Quiklyz by Mahindra Finance, Myles and SMAS Auto Leasing.
Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, noted that over the three years, this programme has become a preferred choice for today’s asset-light generation, which prefers a flexible and convenient way of car ownership.
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