Maruti Suzuki Smart Finance (MSSF) has announced that its online platform has achieved a milestone of facilitating one million car loans through its 23 finance partners within three years.
The AI-driven, end-to-end digitised platform enables customers to avail car finance in a convenient and transparent way.
Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said the online platform has redefined the modern car-buying experience. Nearly 35% of the carmaker's customers get loans from Maruti Suzuki Smart Finance Portal across Arena and NEXA channels.
“Customers are delighted by the ‘anytime-anywhere’ convenience of MSSF. Crossing the one million loan milestone, amounting to more than INR 64,000 crore through finance partners, is a testament towards our efforts in providing new and innovative digital solutions,” added Srivastava.
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