Maruti Suzuki Smart Finance (MSSF) has reached a major milestone, facilitating over two million car loans in just five years through its 28 finance partners. Launched in 2020, MSSF has revolutionized the car financing landscape by offering a seamless, transparent, and efficient digital lending platform across Maruti Suzuki’s ARENA and NEXA retail channels.
Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, highlighted the platform’s impact, stating, “Five years ago, Maruti Suzuki pioneered a digital, end-to-end car financing solution, transforming the car-buying experience in India. Today, nearly 50% of our car finance cases are processed through MSSF, showcasing our commitment to enhancing customer convenience with cutting-edge digital solutions. The platform enables customers to secure financing 24x7, 365 days a year, from anywhere.”
MSSF empowers customers by allowing them to customize loan plans, compare financing options, and secure loan approvals in less than a day. With industry-first features such as On-Road Price Configuration, Credit Score-Based Interest Rates, Pre-Approved and Customised Loan Offers, Online Sanction Letters, and Real-Time Loan Status Tracking, Maruti Suzuki Smart Finance continues to redefine car financing, making the process faster, simpler, and more flexible for millions of customers.
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