Maruti Suzuki India has announced that it has witnessed a 292% YoY growth in car subscriptions. The company noted that due to the increasing demand, the service was extended to 25 cities, with five leasing partners, with two new leasing partners onboarded in FY23.
A press release from the vehicle maker stated that the company has garnered over 25 million customers for its value-added services so far. Maruti Suzuki Smart Finance, a digital platform for customers to avail finance, entered its third year of operations and helped disburse over INR 52,000 crore worth of loans to over 8.3 lakh customers since inception.
Meanwhile, the 100% digital, cardless customer loyalty programme Maruti Suzuki Rewards celebrated its second anniversary, with its customer base reaching more than 8.2 million members. Recently, it rolled out an exclusive collaboration with Indian Oil Company (IOC) to offer XtraRewards points to customers for refuelling at IOC pumps.
The company also introduced a digital ecosystem for customers with the NEXAVerse and ARENAVerse digital car showrooms to facilitate an immersive retail experience for its NEXA and ARENA showroom network.
Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “With customer friendly initiatives such as Maruti Suzuki Smart Finance, Subscribe and Rewards programme, the company has set a benchmark in the industry and strengthened the trust that customers have in the brand.”
With an increasing number of sales outlets, digital platforms and path-breaking products and services, Maruti Suzuki is confident that it will be able to empower more people with new ways of owning a car, he added.
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