Maruti Suzuki India (MSI) has launched the Invicto starting at INR 24.79 lakh, ex-showroom, India, for the base Delta+ seven-seater variant, while the top trim Alpha+ seven-seater is priced at INR 28.42 lakh. The vehicle can also be owned at a subscription fee of INR 61,860 per month, a communication from the company stated.
Based on the Toyota Inova Hycross, the Invicto witnesses some design changes in line with the company’s new design language, ‘Crafted Futurism.’ The changes include a NEXWave front grille, three-element LED headlights and taillights, and a new set of 17-inch precision-cut alloy wheels.
MSI's version of the MPV will only be offered with the 2.0L petrol engine coupled with a strong hybrid system and an e-CVT gearbox, churning out 137kW of power while returning a claimed mileage of 23.24 kmpl.
On the features side, the vehicle gets a 10.1-inch touchscreen infotainment system, six-speaker audio, in-built Suzuki Connect Technology with remote functionalities and 50 connected features such as e-Care, remote power window close, remote seat ventilation, e-call, etc. Alexa connectivity with 30+ features, smartwatch connectivity, a seven-inch coloured multi-information display with drive mode themes and an Eco Score indicator in the instrument cluster is also offered.
Additionally, it also gets a panoramic sunroof, ambient lighting, an eight-way powered driver seat with memory function, ventilated front seats, dual-zone AC, rear door sunshade, IR cut windshields, powered tailgate, 360 view monitor and rear door sunshade.
In terms of safety, the vehicle with the absence of ADAS features comes with six airbags as standard, along with Suzuki Connect with e-Call functionality, front and rear disc brakes, electronic parking brake with auto hold, ABS with EBD, vehicle stability control with hill hold assist, 3-point ELR Seatbelts and ISOFIX child seat anchorages.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “Our entry into the premium three-row UV segment with the launch of the Invicto adds a new dimension to NEXA’s portfolio and Maruti Suzuki as a brand.”
Changing Brand Perception
When launched eight years ago, the NEXA was planned to change the brand perspective and help the OEM garner premium customers. Shashank Srivastava, Senior Executive Officer – Sales and Marketing, MSI, noted that while NEXA has aided the company to be the leader in the INR 10 lakh to INR 20 lakh price bracket, the new Invicto will aid in capturing an audience looking at premium vehicle above the INR 20 lakh mark.
Takeuchi believes that Invicto will help the brand create a new brand image by moving into a premium segment.
The company’s UV share has increased from 8% in Q1FY23 to 22% in Q1FY24 due to new product launches such as the Grand Vitara, Fronx and the Jimny. With the new product, the company aims to enhance further its market share, the MD noted.