Maruti Suzuki Rewards, a fully digital loyalty programme by Maruti Suzuki India, has strengthened its collaboration with Indian Oil Corporation (IOC) to offer additional benefits and convenience for customers. The new features will be available from April 1, 2023.
The programme incentivises customer refuelling behaviour by offering 100 XtraRewards points as a customer onboarding bonus and two XtraRewards points per INR 100 spent on each fuel transaction at an IOC station.
IOC will also award 350 XtraRewards points (worth INR 105) as part of milestone-based additional benefits to those customers who spend INR 25,000 in a quarter.
In addition to XtraRewards points, the app's IOC section will allow customers to view access to washrooms, convenience stores and air-filling at the fuel pump of their choice. The earlier functionality of locating and navigating to the IOC fuel pump of their choice will also be available for customers.
Shashank Srivastava, Senior Executive Officer- Marketing & Sales, Maruti Suzuki India, said, “We are confident that the additional features and benefits in this programme will help us build a stronger connection with customers and enhance their experiences further.”
Saumitra Srivastava, Executive Director- Retail Transformation, Indian Oil, said, “We believe that this partnership will help IndianOil better understand consumer behaviour of car drivers and thus enable us to provide an unparalleled experience, as we strive to consistently enhance our engagement in this segment.”
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