Maruti Suzuki India has unveiled its latest brand campaign, 'It's Unbelievable. It's Strong Hybrid,' spotlighting the revolutionary Strong Hybrid technology featured in its Grand Vitara and Invicto models. This campaign is a testament to the automotive giant's dedication to introducing technologies that are not only advantageous for consumers but also contribute significantly to environmental conservation.
The campaign is grounded in the impressive capabilities of the Strong Hybrid technology, which allows vehicles to operate up to 60% on electric vehicle (EV) mode in urban driving conditions. This innovation is a significant stride towards reducing vehicular emissions, offering a whisper-quiet, eco-friendly driving experience. Moreover, the technology promises unparalleled fuel efficiency, boasting a potential range of over 1200 km on a single tank, which underscores a significant reduction in carbon footprint.
Shashank Srivastava, the Senior Executive Officer of Marketing and Sales at Maruti Suzuki India Limited, emphasised the campaign's goal to illuminate the remarkable advantages of Strong Hybrid vehicles. He noted the surge in consumer demand for such eco-conscious solutions, highlighting that the popularity of Strong Hybrid vehicles is now paralleling that of electric vehicles, reflecting a broader shift towards sustainable transportation options.
This hybrid capability not only enhances fuel efficiency but also ensures that the vehicle can run in electric mode under suitable conditions, thereby slashing emissions and promoting a cleaner driving environment.
The new campaign is anchored by a compelling television commercial that aims to convey the seamless and environmentally friendly driving experience offered by the Grand Vitara and Invicto models equipped with Strong Hybrid technology. Broadcast across various media platforms, the commercial is designed to resonate with a wide audience, reinforcing Maruti Suzuki's vision of a sustainable, efficient, and greener future.
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