India's largest car manufacturer Maruti Suzuki India, today expanded its 'Subscription' service to four new cities - Jaipur, Indore, Mangalore and Mysore. With this expansion, this service is now available in 19 cities.
Under the slogan 'Your choice of car,' the company has launched a marketplace model for Maruti Suzuki Subscribe, which will serve as a single platform for customised car subscriptions at competitive prices through multiple partner's products.
Shashank Srivastava, Senior Executive Director (Marketing and Sales) Maruti Suzuki India, said, 'The marketplace model will offer more power to customers to select from a bouquet of options, as per their requirements. This will lead to competitive price offerings coupled with transparency of the process. With the addition of four new cities in our network, we look forward to serving more customers.'
The latest form of the Maruti Suzuki subscription platform will provide customised products to its customers through three subscription partners, namely Orix Auto Infrastructure Services, ALD Automotive India, and Myles Automotive Technologies.
In addition, it also provides buyers with the additional option of choosing between black or white license plates, thereby providing greater flexibility in vehicle ownership.
A white plate subscription in which the vehicle is registered in the name of the customer, the term options include 12, 24, 36 or 48 months. The annual mileage options available are 10,000 km, 15,000 km, 20,000 km, and 25,000 km.
With the black plate subscription, the vehicle is registered in the name of the subscription partner, the terms are 12, 18, 24, 30, 36, 42 or 48 months, and the annual mileage options are 10,000 km, 15,000 km, 18,000 km and 25,000 km.
'Car subscription is a new and upcoming concept for the Indian market. We are regularly upgrading our Subscribe programme with learnings and feedback from customers,' Srivastava added.
Launched in July 2020, Maruti Suzuki Subscribe is a plan where one can enjoy owning a car without buying the vehicle. Customers can select from a wide range of cars, including WagonR, Swift, Dzire, Vitara Brezza, Ertiga from Maruti Suzuki ARENA and Ignis, Baleno, Ciaz, S-Cross and XL6 from NEXA.