AdGlobal360 (AGL) has won the mandate for managing the PAN-India Hyperlocal Marketing of Maruti Suzuki India, which would span across 3,400+ outlets across the country.
The latter launched the hyperlocal marketing strategy in 2018 and since then, AGL, which was part of its conceptualisation, has been handling dealer marketing for one half of India (North, East, and Central India) while another agency managed the other half.
Shashank Srivastava, Sr Executive Officer, Marketing & Sales, Maruti Suzuki, said, “The contribution of hyperlocal marketing to our business is significant and digital leads from this programme account for nearly 30% of our car sales. AdGlobal360’s are specialists in this, and we are looking at a partnership that will collectively help us grow manifold. We look forward to their expertise in managing a programme of this scale and delivering effectively on our expectations.”
Speaking on the win, Rakesh Yadav, CEO, AGL, said, “This is more than a win for us, since we were already managing half of Hyperlocal Marketing for MSIL. This is a validation of our expertise and the value we bring to our partners, MSIL and the Dealers. It is our promise that with our continuous investments in understanding Indian consumers through our Sei-katsu-sha philosophy, we will keep getting better and deliver better outcomes.”