To strengthen its subscription programme, Maruti Suzuki India has announced the partnership with SMAS Auto Leasing India, making it the fifth partner with Maruti Suzuki Subscribe to offer a range of vehicles on white plate subscription.
Maruti Suzuki Subscribe with SMAS is now available across Delhi, Gurgaon, Noida, Mumbai, Pune, Bengaluru, Hyderabad, Chennai and more, thus offering wider choices to customers across these cities.
Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, noted, “We have received a phenomenal customer response for the Maruti Suzuki Subscribe program, which is reflective of its incremental volume growth.”
Meherban Singh, General Manager and Head, Strategic Sales & Business Planning, SMAS Auto Leasing, said car subscription is gaining popularity among Indian customers across all major segments, be it individual buyers, professionals, business owners or corporates.
New Age Car buyers prefer a convenient, hassle-free and flexible vehicle ownership experience, and Car Subscription provides a one-stop solution for all their needs, he added.
A press from MSIL noted that Maruti Suzuki Subscribe has witnessed strong customer acceptance with over 386% growth in volumes in the current fiscal year.
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