Mahindra & Mahindra Ltd has announced the much-awaited addition to its iconic Thar series, the Mahindra Thar ROXX. Scheduled for launch on Independence Day, the Thar ROXX is designed to offer an unmatched blend of sophistication, performance, presence, safety, and technology.
With the introduction of the Thar ROXX, Mahindra aims to strengthen the already robust Thar portfolio. This new model empowers customers to ‘Explore The Impossible’ with luxury, adding a new dimension to the Thar lifestyle. The Thar ROXX is set to appeal to a broader audience, providing a sophisticated yet rugged option for SUV enthusiasts.
Veejay Nakra, President of the Automotive Sector at Mahindra & Mahindra Ltd, stated 'The Thar ROXX, with its distinctive design, premium quotient, advanced technology, enhanced performance, and safety, is ‘THE’ SUV. While retaining the core attributes of the iconic Thar, the Thar ROXX represents the larger-than-life personality of a rockstar and will disrupt the SUV category.”
Also Read