Mahindra & Mahindra on Wednesday unveiled a metaverse platform for the XUV400 in the virtual world, called the XUV400verse. The metaverse has been powered by Metadome.ai.
A press release from M&M noted that the platform will act as a universe that combines the brand’s virtual spaces to offer a unique customer experience, replete with photorealistic graphics.
The XUV400verse will enable Mahindra enthusiasts and customers to engage, collaborate, socialise and have an immersive product interaction.
The XUV400verse will provide experiences such as virtual brand showroom, ability to create and join with their own avatars and also invite their friends and family for a shared experience, hyper-realistic 3D car configurator and virtual test-drive.
Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra said the XUV400verse will enable the company to create a superior customer experience.
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