Further to what we discussed last week, Mahindra has unveiled a transformation of its customer journey through its next-generation sales and service experience, blending immersive technology, sophisticated design, and advanced after-sales solutions. The initiative, inspired by Mahindra’s Heartcore Design philosophy, promises a seamless and sensory-driven experience for customers of its Electric Origin and ICE SUV range.
The revamped dealerships offer more than traditional car showrooms, providing an interactive and tech-driven engagement. Customers will experience Mahindra’s cutting-edge technologies, including the INGLO Electric Origin architecture and MAIA, touted as the fastest automotive artificial intelligence system. A key highlight is the Sonic Studio, featuring India’s most immersive in-car audio experience with a 1,400-watt Harman Kardon system powered by Dolby Atmos. These experiential showrooms, complemented by premium consultations from 500 specialists with luxury and premium brand expertise, aim to redefine SUV buying in India.
Mahindra has also reimagined its after-sales service to match the sophistication of its SUVs. The company is introducing AI-driven predictive diagnostics, enabling proactive maintenance with first-of-its-kind Remote Vehicle Diagnostics (RVD). This service ensures seamless upkeep for software-driven vehicles, minimising downtime. Dedicated eSUV service bays staffed with trained technicians and advanced tools will cater specifically to electric vehicles. Additionally, a nationwide network of strategically located Battery Repair Centres will enhance EV battery care. A 400-member team of Mahindra Tech Experts, supported by engineers from Mahindra Research Valley, will oversee precision servicing.
Supporting EV ownership, Mahindra has launched CHARGE.IN, a dedicated EV charging vertical with 350 experts offering bespoke solutions. Services include home charger installations and integration with India’s fastest-growing DC charging network. The initiative aims to make EV ownership effortless by providing access to a robust charging infrastructure.
To further enhance the ownership experience, Mahindra has introduced the Me4U App, a connected ecosystem covering pre-sales, sales, and after-sales support. Customers can track orders, book test drives, and access live vehicle insights. The app integrates with 50 per cent of India’s DC fast chargers and offers seamless payment solutions, simplifying energy management for EV owners.
To celebrate this transformation, Mahindra dealerships and service centres nationwide are hosting events featuring immersive test drives, expert consultations, and innovative financing options like the 'Three for Me' program. Visitors can explore the new dealership experience, participate in interactive showcases, and take advantage of personalised services. The celebration coincides with the opening of bookings for the BE 6 and XEV 9e on February 14, 2025, at 9:00 AM.
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