Mahindra & Mahindra announced its partnership with CSC Grameen eStore, a Government of India initiative, to expand its reach in rural India.
Under the partnership, the CSC Village Level Entrepreneur (VLE) network will serve as M&M touchpoints in over 7lakh villages across India, further aiding and simplifying the process of enquiries and purchases about select Mahindra vehicles, including the Bolero range, Scorpio, XUV 300 and the Marazzo.
Additionally, Using CSC’s digital tools, the Village Level Entrepreneurs (VLEs) would explain product features to customers and share the purchase intent with M&M for further action by authorized Mahindra dealers.
This will be processed digitally by the VLE to facilitate information, test drive and/or delivery by an authorised Mahindra dealer, a release from the vehicle maker, stated.