Mahindra & Mahindra Ltd has unveiled the 2024 XUV700, reinforcing its commitment to delivering an exceptional customer experience. The new model introduces several enhancements that add significant value, further solidifying its position as a premier SUV for both urban and highway driving.
The AX7 and AX7L variants also provide the option of captain seats adding more comfort. The exterior receives a sophisticated touch with the introduction of an all-new Napoli Black colour option across the range, complemented by an exclusive black theme on the AX7L & AX7 variants featuring a commanding black grille and striking black alloys. An optional dual-tone exterior is available for AX7 and AX7L variants.
The 2024 XUV700 introduces the Advanced Adrenox Suite with Firmware Over-the-Air (FOTA) capability, offering 83 connected car features, including 13 new additions such as Ecosense leader-board, M lens, and toll diary. The FOTA capability ensures seamless software updates, enhancing the driving and ownership experience. The ASK Mahindra concierge service has also been launched, providing instant support through vehicle e-call on the infotainment.
To further enhance the customer experience, Mahindra has introduced the 'White Glove Chauffeur Training Programme,' conducted once every two months in metro towns. The program, starting from Delhi and Ahmedabad in its pilot phase, provides chauffeurs with training by Mahindra experts, covering vehicle functionalities, ADAS systems, handling emergencies, and understanding faults and error signs.
The updated ex-showroom prices for the 2024 XUV700 start at INR 13.99 Lakh for the MX variant, going up to INR 23.99 Lakh for the AX7L variant. Bookings for the 2024 XUV700 will be open from January 15, 2024, with demo vehicles reaching dealerships starting from January 25, 2024, across India. Mahindra has enhanced its production capacity to ensure faster deliveries, meeting the growing demand for this sophisticated and innovative SUV. The XUV700 has already surpassed 140,000 units in sales since its launch in August 2021, making it the fastest product in Mahindra’s portfolio to achieve this milestone.
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