Mahindra's Truck and Bus Division (MTBD) has introduced a beneficial initiative for their BS6 OBD II range of BLAZO X, FURIO, OPTIMO, and JAYO trucks. This industry-first promise, branded as 'Get More Mileage or Give the Truck Back,' is designed to address the dual challenges of rising fuel costs and stringent regulatory standards.
The new truck range features the reliable 7.2L mPower Engine for HCVs and the mDi Tech Engine for ILCVs, equipped with FuelSmart Technology. These advancements, along with the Mild EGR and proven After Treatment System, ensure lower Ad Blue consumption, resulting in superior fluid efficiency. Mahindra’s mileage guarantee encompasses both fuel efficiency and the lowest Ad Blue consumption, effectively offering the best in class 'Fluid Efficiency.'
To validate these enhancements, Mahindra conducted extensive fluid efficiency trials, testing across 21 product categories and 71 models, including competitors' vehicles. These tests, supervised and validated by an independent credible agency, covered over 100,000 kilometres under various load and road conditions. The results confirmed Mahindra's commitment to delivering exceptional mileage performance, reinforcing its reputation for dependability and efficiency in the commercial vehicle sector.
Jalaj Gupta, Business Head – Commercial Vehicles at Mahindra & Mahindra Ltd, stated “From our first mileage guarantee in the BS3 range in 2016 to this latest BS6 OBD II initiative, we have continually improved engine efficiency to meet new standards and exceed customer expectations. The new mileage guarantee, embodied by the motto 'Zyada Mileage Nahin toh Truck wapas,' offers unmatched value to our customers.”
The trucks also feature a Driver Information System for monitoring vehicle performance and driver conduct, ensuring safe and efficient operations. This system provides customers with vital data, allowing informed decision-making and maximising profitability.
Mahindra also offers schemes such as a 36-hour guaranteed turnaround at workshops, casualty coverage for drivers under the mAahshray program, and 24/7 multilingual support for truck drivers in emergencies. MTBD's service network includes over 400 touch points, 80 3S dealerships, more than 2900 roadside assistance service points, and a spares network of over 1600 retail outlets along key trucking routes across India. This extensive network ensures comprehensive support for Mahindra's commercial vehicle customers.
Also Read