Mahindra & Mahindra has announced the launch of the Bolero MaXX Pik-Up brand. The first commercial vehicle launched under the brand, Bolero MaXX Pik-Up City 3000, has been priced INR 768,000.
The company has also introduced a new finance scheme where a consumer can own the vehicle by giving a downpayment of INR 25,000 and the rest in instalments. Powered by the m2Di engine from Mahindra, the new Bolero MaXX Pik-Up City 3000 offers a torque of 195 Nm and 48.5 kW (65 hp) of power.
Veejay Nakra, President, Automotive Division, M&M, said, 'The All-New Bolero MaXX Pik-Up is a futuristic brand loaded with many category-first features such as the advanced iMAXX technology, turn safe lights, height adjustable seats, in addition to the powerful and efficient engine, and class-leading payload capacity. With this new benchmark brand in the pickup segment, Mahindra once again demonstrates its intention and capability to offer immense value to its customers.'
Featuring iMAXX telematics, this new pickup truck from Mahindra comes enabled with vehicle telematics and onboard vehicle diagnostics. The company claims it is the first pickup in India to offer height adjustable driver seats to ensure a tireless journey.
The Bolero MaXX Pik-Up City 3000 offers a payload capacity of 1,300 Kg. Mahindra is offering a warranty of three years/one lakh km and a longer service interval of 20,000 km.
R Velusamy, President, Automotive Technology and Product Development, M&M, said the All-New Bolero MaXX Pik-Up City 3000 is equipped with a drivetrain that is powerful and offers a higher payload capacity of 1,300 Kg yet offers fuel efficiency of 17.2 km/l.