Mahindra & Mahindra Ltd (M&M) has unveiled new variants of its popular Bolero MaXX Pik-Up range, aiming to elevate the driving experience with the addition of air conditioning and introducing 14 new features on the iMaxx app. This move reflects Mahindra's commitment to offering enhanced comfort and convenience to its customers while further solidifying its position in the commercial load segment.
The Bolero MaXX Pik-Up range, known for its compact and versatile design, has set new standards in payload capacity, fuel efficiency, safety, and overall driving experience. Since its launch, the Bolero MaXX range has achieved significant milestones, surpassing 1.4 lakh units sold and reaching the 1 lakh production milestone in record time. Notably, Mahindra's accomplishment of delivering the highest number of units in a single day has earned recognition in the esteemed India Book of Records.
Nalinikanth Gollagunta, CEO - Automotive Division, Mahindra & Mahindra, expressed pride in the Bolero MaXX Pik-Up range's success, stating, 'Renowned for its exceptional performance and versatility, the Bolero MaXX Pik-Up range has garnered immense appreciation from our valued customers. With its robust build, impressive payload capacity, and unmatched reliability, the Bolero MaXX Pik-Up has become a trusted companion for businesses and individuals alike. The addition of air conditioning in the latest variants emphasises our dedication to our customers' comfort and convenience, reaffirming our commitment to meeting their needs.'
The Bolero MaXX Pik-Up range, powered by Mahindra's advanced m2Di engine offering diesel and CNG options, features a disruptive design with power and torque nodes ranging from 70bhp/200Nm to 80bhp/220Nm. Packed with features such as CMVR-certified D+2 seating, height-adjustable driver seats, turn-safe lamps, and redesigned interiors and exteriors suitable for both city and highway applications, the Bolero MaXX Pik-Up range prioritises comfort and functionality. The integration of air conditioning with heater and demister further enhances the driving experience, providing optimal comfort during all journeys.
Ex-showroom prices:
In addition to the enhanced comfort features, Mahindra has introduced 14 new features on the iMaxx app, aimed at enhancing vehicle management efficiency. Key advancements include geofence-based campaigning for targeted outreach and the Driver Cum Owner feature for streamlined operations. The system's newest alerts prioritise vehicle safety and efficiency, including alerts for aggressive acceleration, abrupt braking, sharp cornering, and fuel pilferage detection, contributing to reducing maintenance costs and improving overall efficiency.
The iMaxx feature has made a significant impact on the market, with over 30,000 iMaxx vehicles deployed. Continuous updates, such as Fastag integration and expense management, drive increased user engagement and prolonged app usage, solidifying its position as an essential tool for fleet management in the commercial vehicle segment.
Also Read