Mahindra First Choice Wheels Ltd. (MFCWL), part of the diversified Mahindra Group, has announced the appointment of Mohammed Turra as its new Managing Director and Chief Executive Officer. Turra takes over from Ashutosh Pandey, who will be transitioning to a new role within the Mahindra Group.
With over 20 years of leadership experience spanning India, the Middle East, France, and the United States, Turra brings a diverse background in consulting, financial services, FMCG, and the automotive industry to his new position. His appointment marks a significant move for MFCWL as it seeks to strengthen its leadership in the rapidly evolving used car market.
Turra, said, “The used car industry is transforming at a remarkable pace. Our goal will be to deliver exceptional value to our customers, strengthen partnerships, and position Mahindra First Choice Wheels as the leader in this dynamic space.”
Turra has been with the Mahindra Group since 2016. Prior to his new role, he served as Senior Vice President at Mahindra & Mahindra’s Group Strategy Office, where he was instrumental in driving growth, international expansion, and key strategic initiatives, including electric vehicles (EVs) and shared mobility. He also led several significant group-wide initiatives, including performance reviews, strategic planning, and innovation processes.
One of his notable achievements was leading Mahindra Finance’s Quiklyz, a vehicle leasing and subscription platform that captured a 20% market share within three years. Under his leadership, Quiklyz formed key partnerships and quickly established itself as an industry leader.
Before joining Mahindra, Turra worked with the Boston Consulting Group (BCG), focusing on financial institutions, where he delivered strategic and operational solutions to leading banks and government institutions across the Gulf Cooperation Council (GCC) region and India. His career also includes roles at Unilever, Alstom, and IBM.
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