The Construction Equipment Division of the homegrown vehicle maker, Mahindra and Mahindra, has announced its customer value proposition ‘Get Highest Productivity Per Liter of Fuel or Give Machine Back’ guarantee for their Mahindra EarthMaster range of BS-IV backhoe loaders.
Additionally, the company also introduced the Uptime Service Guarantee, which promises to get the machine back in action in 48 hours or give INR 1,000 per day, to customers.
Jalaj Gupta, Business Head, Commercial Vehicles Business Unit, Mahindra & Mahindra Limited, said, “Given the spiraling fuel prices, there wasn’t a better time to introduce this Customer Value Proposition. Uptime Guarantee further reinforce our commitment to our customers and our confidence in our products and after-sales capabilities.”
The new range of Backhoe Loaders features the 74 HP CRi Mahindra Engine, Banana Boom, joystick lever, robust design, bigger buckets, and many other technological advancements and the iMAXX Telematics solution.