Blending automotive innovation with immersive gaming experiences, Mahindra & Mahindra has teamed up with KRAFTON India to introduce the Mahindra BE 6 Electric Origin SUV into BATTLEGROUNDS MOBILE INDIA (BGMI). The BE 6, designed on Mahindra's INGLO platform and powered by the MAIA system, represents the company's vision of electrifying mobility with a focus on adventure and innovation. By integrating the BE 6 into BGMI, Mahindra aims to connect with India’s growing community of tech-savvy gamers, offering a unique fusion of realism and creativity.
In-game, players can unlock exclusive items inspired by the BE 6, such as Quantum and Chrono Charge Suits, a Volt Tracer Gun, and themed accessories like the Neon Drop BE 6 Parachute and Flashvault BE 6 Backpack. Special missions will allow participants to earn unique rewards, including Mahindra Event Crates and other in-game gifts. The collaboration’s highlight, however, is the chance to win an actual Mahindra BE 6 eSUV through a dedicated contest.
Beyond virtual gameplay, the collaboration offers a chance for players to win the real BE 6 SUV by participating in a contest. To enter, players must complete specific missions in the game, collect the necessary in-game items, and submit a short video showcasing the BE 6 in BGMI on Instagram or YouTube, tagging the official accounts and using campaign hashtags. Terms and conditions apply to the contest, but one lucky participant will drive away with Mahindra’s latest electric marvel.
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